Big Data

Gen Z College Students Weigh-in on Personal Data Collection — Privacy Advocates Should Worry

The power of personal data collection is no joke in the 21 st century. From email IDs to anything that is a compulsory daily use in today’s age (stares at mobile phone), our data is being collected on a daily basis with our permission whether we like it or not. Marketers use these data to bombard individuals with specific deals through emails, image or video ad banners showing on the websites and applications we access, and many more. Generation Z gives their opinion on the current trend of personal data collection. Click the link to find out more.

>Gen Z College Students Weigh-in on Personal Data Collection — Privacy Advocates Should Worry

Marketers Must Take Stock of Their Data-Driven Power Now

Marketers have been doing the current trend of social media marketing as one of the means to promote their products to targeted audience hence they are not missing out on the possibility in the increase of sales. With its data collection of its users, social media is a powerful platform that can identify not only the demographics of the individuals using the platform but also the location, personality and even the current state of the user depending on the algorithm that is implemented. How far will a marketer use social media users’ data to promote their products? Click the link to find out more. ​

Marketers Must Take Stock of Their Data-Driven Power Now