Digital Marketing

What Is The Future Of Digital Marketing?

Digital marketing has been the current craze since early 2000. Now that we have entered the fourth digital marketing framework, the effectiveness of digital marketing is put to question. Have the efforts to enter the digital marketing world paid off with not just visible brand awareness but also with lead conversion? How can a marketer create a cohesive plan to enhance the power of digital marketing even better in order for it to be focused on lead conversion? Click the link to find out more. ​

What Is The Future Of Digital Marketing?

Digital Marketing vs Traditional Marketing: Which Produces Better ROI?

Let’s compare and contrast the differences, the advantages, and the disadvantages between Digital Marketing and Traditional Marketing. By doing so, a business can grow to its maximum potential starting from planning out the most effective way to market their products to its targeted audience without burdening the marketing budget. Although digital marketing is on the rise, marketers can’t just leave traditional marketing altogether as it is still relevant in today’s market especially to the previous generation. Click the link to find out more. ​

Digital Marketing vs Traditional Marketing: Which Produces Better ROI?

The One Metric That Can Dramatically Increase Your Restaurant’s Profits

Working on a plan to reach out to potential new customers is one thing. What about reaching out to previous customers that might come to your store to repurchase something because he or she had a pleasant experience the last time this particular customer visited your store? Returning customers can dramatically increase your store’s profit once you reach out to them. Before you know it, you will have built a strong and stable long-term loyalty with your previous customers. Click the link to find out more..

The One Metric That Can Dramatically Increase Your Restaurant’s Profits

Return on Investment – ROI – Formula and Use

The idea of marketing is not just companies spending money to make their brands or certain products from their brand visible to the public eye to attract more potential customers. The goal is to make these potential customers purchase the products hence increasing the revenue. How will a company know if the marketing method that they have opted is effective in increasing the revenue? There is a formula called Return on Investment (ROI) where companies can calculate the profit earned from each investment including in the investment spent on marketing. Want to know how to do the ROI calculation? Click on the link to find out more.

Return on Investment – ROI – Formula and Use

Context Marketing VS. Content Marketing

Content marketing is crystal clear. This method of marketing relies heavily on the content itself through online marketing channels for instance blog pages and social media posts. With the ever- evolving world of digital marketing, there is a new term called context marketing. Context marketing in a sense is similar to content marketing. However, it covers more than just the content. Context marketing covers three key points including the content. Want to know what the other 2 key points are? Click the link to find out more.

Context Marketing VS. Content Marketing

Marketers cautious about influencers’ authenticity, per new survey

Content marketing is crystal clear. This method of marketing relies heavily on the content itself through online marketing channels for instance blog pages and social media posts. With the ever- evolving world of digital marketing, there is a new term called context marketing. Context marketing in a sense is similar to content marketing. However, it covers more than just the content. Context marketing covers three key points including the content. Want to know what the other 2 key points are? Click the link to find out more.

Marketers cautious about influencers’ authenticity, per new survey

What's behind the rise in retailer loyalty program revamps?

Loyalty programs have been retail stores’ strategy in trying to increase the possibilities of a previous customer returning back to the store to make a new purchase at least once more. From offering discounts, coupons, to store-branded credit cards, loyalty programs have been revamped multiple times. As loyalty programs evolve, retail stores cannot just stick with one or two strategies of loyalty program. Brands including Nike, Victoria Secret, Target, Amazon, have been continuously revamping their loyalty program strategies in order to make their previous customers feel the exclusive experience offered by these brands. Want to know more about how these big brands revamp their loyalty program strategies? Click the link to find out more

What's behind the rise in retailer loyalty program revamps?

How AI is reshaping marketing

Artificial Intelligence (AI) is changing the way professionals go about their business including marketers. Today’s customers are increasingly demanding a personalized shopping experience when it comes to making a purchase from brands and that is where Artificial Intelligence plays an important role; making the shopping experience more personalized than ever. Brands who don’t put an effort to implement an AI-driven technology for their customers might end up having a dissatisfied customer. Want to avoid a dissatisfied customer through Artificial Intelligence? Click the link to find out more

How AI is reshaping marketing

10 Digital Marketing Trends and Innovations For 2019

Digital marketing is going strong as of now. Marketers can no longer overlook how powerful digital marketing is and how it helps businesses increase their revenue. Marketing has changed rapidly in the past 2 years compared to the past 50 years. Such statement is strongly backed with current trending data. The usage of Artificial Intelligence will evolve better than ever in today’s world of digital marketing. “How so?” you may ask. Click the link to find out more.

10 Digital Marketing Trends and Innovations For 2019

5 Ways Marketers Can Take Advantage of Drone Technology

Drones are no longer just flying cameras. If given to the right people, drones can be used in several ways to boost the business’ marketing strategies. Maximize the attention of potential customers to your brand by utilizing drone for a better marketing purpose. Curious to know how drone can help your brand in maximizing that attention? Click the link to find out more.

5 Ways Marketers Can Take Advantage of Drone Technology

“Welcome to the Age of Demarketing” – Philip Kotler

There will be times where companies need to demarket. You might wonder what the definition of demarket is. Demarket is another name for demand reduction. Companies need to build demarketing thinking into their demand management strategy. What exactly is demarket and how can a company create a strategy to set a better balance between the goals of growth vs. sustainability? Click the link to find out more.

“Welcome to the Age of Demarketing” – Philip Kotler

4 Checkout Conversion Killers That Drive Your Buyers Away

You own an e-commerce website, you spent your time designing the platform; from choosing the color, the font style, the font style, images to be displayed, and many more. You have this high expectation that potential customers visiting your website will make a purchase but when you check the data, you got slapped with reality. Potential customers put the items on their shopping cart but did not proceed on clicking the check-out button. “How did this happen? What went wrong?” you may ask. Here’s the answer: customers don’t like to be bothered with a lot of processes in purchasing an item online. How can you not make these potential customers not feel bothered? Click on the link to find out more.

4 Checkout Conversion Killers That Drive Your Buyers Away

David Ogilvy on Advertising: his 7 commandments and quotes all Marketers must know

When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.” - the ever-legendary David Ogilvy, 1983.David Ogilvy who has made a legacy since 1948 with Ogilvy & Mather may be a famous advertiser during his times but everything he has introduced to the world of advertising is still relevant to an era where advertising is no longer just conventional, it’s digitized! Want to learn the marketing strategies of David Ogilvy? Click the link to find out more.

David Ogilvy on Advertising: his 7 commandments and quotes all Marketers must know